AFPA - I Love AB Forests
Ad Agency - Berlin Communications, brought us on as creative partners over the course of 3+ years to produce a wide range of campaigns and assets for AFPA.
We captured and produced everything from Helicopter Aerials, 30s TV/Pre-roll Spots, Photo portraits and profiles of field workers, Virtual Reality Video Tour Mini-sites (featuring Nathan Fillion!) and more.
AFPA is a non-profit association representing various Alberta Forestry and Forest Management groups and companies, with the goal to increase sustainability, support wildlife research, reduce the risk of wildfires, and also increase public awareness of the forestry industry and their practices.
Our work on these projects took us all over various parts of Alberta, seeing the beauty of new and old growth forests, the devastation of wildfire burns, and working alongside researchers, tree-planters, indigenous community members, and forestry managers to document the wide-breath of the association’s work.